Apple 2.0

Covering the business that Steve Jobs built

Angela Ahrendts (with iPhone): 'THIS is the entry into the brand'

October 22, 2013: 7:18 AM ET

Apple's new retail chief on the blurring of the physical world and social media.

FORTUNE -- "I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social."

So begins Burberry CEO Angela Ahrendts in this four-minute YouTube video promoting her store's partnership with Salesforce (CRM). It was shot a year before Tim Cook tapped her to be Apple's (AAPL) new senior vice president for retail.

Watch the video and you'll see why.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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